Friday, September 22, 2006

New AND Improved???

Okay...does the flashy title New and Improved bother anyone else? I got to looking at a bottle of mouse the other day, and had to shake my head. If it was new in the first place, how could it be improved already??? And if it wasn't new and just improved, why not just say newly improved or like I've seen...new improved formula type thing. But new AND improved? That's just scary. Makes you wonder what is going on in people's minds. Of course we buy it anyway...

2 comments:

KB said...

Everytime I find a hair product I can tolerate (I have allergies), they go and "new and improve" it and then I can't use it anymore. Can't they just leave good alone??

Actually, from a marketing standpoint, every time they jiggle a product, it provides an excuse to do a marketing blast. How many of us would pay attention to a promo that said "Same Old, Same Old"?

G.Ellen said...

True, but it's the whole double wording...does it have to be New AND improved?? LOL